We work hard to create new joy through novel concepts, bringing out the very essence of fun. When we create, we put the feelings of the player first and don’t stop until we’re completely satisfied with our creations. For newcomers, what we make is easy to pick up and play; for gaming fans, it’s something that brings a depth of enjoyment. This is the digital entertainment of HAL Laboratory. From planning to package design, our products are our emblems, made carefully with real feeling one by one to deliver delight and amazement to the world.
Our company develops in-house the tools, scripting languages, and game engines that form the backbone of our games. Owing to this design environment, our game development teams are able to go through with rapid trial-and-error testing and retesting, allowing them to focus on the true heart of their work: the pursuit of play. HAL Laboratory also develops middleware for Nintendo platforms in conjunction with Nintendo itself. Thanks to human resource interchange and a fusion of unique technologies, we’ve succeeded in creating reliable development environments we can pass on to the next generation.
We commercialize the characters created in our game products like Kirby and Boxboy! We rear them with affection and send them out into the world, deploying them in animations, through character goods, at events, and more. When it comes to our licensees, we don’t simply engage in quality control, but are proactive in making proposals and exchanging ideas, unifying the people and parties involved both internally and externally to promote creative efforts. Now, and also in the future, we aim to cultivate characters of global proportions, making every effort to consider what it is we can do for them.